Expertise

Creative Direction

Concepts, visual worlds and practical production direction for campaigns and social-first work.

3D + Motion

Design, animation, lighting, rendering and motion systems built with craft and a sharp sense of rhythm.

VFX + Editing

Compositing, tracking, effects, colour and editorial thinking that bring live-action footage to life.

Generative AI

Hybrid image and video workflows that extend traditional production instead of replacing creative judgement.

Mentoring + Systems

Team enablement, repeatable workflows and clear guidance that turn experiments into everyday capability.

About / Fried Vision

About me

Giovanni Locantore, AKA Fried Vision, is an Amsterdam-based creative director, motion designer and VFX artist. Over more than a decade, he has shaped work for brands including Netflix, Nike, Porsche, Red Bull, Nivea, Volkswagen and artists like FEID. Today, he combines that production craft with generative AI to create unexpected visuals, smarter workflows and ideas that scale. Alongside his part-time role at Picnic—where he creates video, motion and AI-driven content, colour grading for TVCs and helps the creative team adopt new workflows—he remains open to selected freelance collaborations.

Start a project ↗

Available for commissions + collaborations

Let’s create
something dope.↗

Amsterdam / Working worldwide